Babyassface - digital content
My grandmother used to sleep with cardboard taped to her face so the sheets wouldn’t cause wrinkles. That's the stock I come from. Babyassface was born out of this, apparently genetic, obsession with anti-aging skincare products. By putting this content out into the world, it was my desire to create an online community of skincare-obsessed women, like myself, and to strike up a dialogue between smart, funny women, who were tired of beauty magazines telling them how to look and act.
In the one year that I wrote for Babyassface, it appeared in the Bellasugar "Lovely Links" section (multi-million visitors monthly) over 40 times. It was also featured in Bust magazine, in which they're quoted as saying, "There are a million beauty blogs, but only one has me snorting at its snark: Babyassface.com."
You can check it out here.