Buick - branding & broadcast
The brief was pretty straight forward: This is a relatively inexpensive car with lots of luxury car features. We decided to infuse this rather quiet message with a big dose of "Hell, yeah". Telling Americans that higher-end, luxury features shouldn't just be reserved for the rich. They're basic human rights to which we should all be entitled. Yes, that's right, income inequality was Buick's thing, long before it was most of Washington's thing.
Buick "Taller" - BRANDING & BROADCAST
