Chase - branding, broadcast & Digital

The challenge in creating this campaign was not just to present the many, mandatory facts and figures of this cash back card, but to deliver an emotional benefit to consumers as well. Ideally, their right and left brains would trip over each other, trying to be the first one to sign up for the card. 

 

Chase "Money Booth" - branding & broadcast

 

Chase "Found Money" - branding & broadcast

 

Chase Freedom -branding & Digital

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