Jenny Sandbank

"Satisfaction without the sacrifice", it's a brief that's been around the block more times than a lost, food delivery guy.  So we decided to make sacrifice about something other than dieting, and created a character, who is so rich, she never had to sacrifice a thing in her life. 

She's a well-intentioned woman, with too much time and money on her hands, who's decided to start a charity to help women less fortunate than herself to stop with the sacrificing. 

This character also commandeered the Dannon website and used it to raise awareness of her cause (stopsacrifing.com) and took over the Light & Fit Greek Facebook page and Twitter accounts, in order to get the word out about her charity.

Dannon "Warm Coat"  broadcast