Reynolds Wrap - eXPERIENTIAL

 

Shortlisted at Cannes

Reynolds Wrap wanted to promote the use of their product in outdoor grilling, so we decided to find a giant potato-shaped rock in Central Park, not an easy feat, and wrap it in Reynolds Wrap. Nearby we placed signage that read 

" Grill your whole meal outdoors. Reynolds Wrap."

 
reynoldwrap.jpg