Samsung - content, social & site
Samsung wanted to be all over the Olympics in a big way and to make their name synonymous with the sharing of digital and mobile content. What better way to make that happen than to give the Olympic athletes Samsung mobile devices, so they could share their experience of the games, through their own eyes, via Facebook, Twitter, Instagram, etc.
Samsung "Olympics" Online Content
Samsung Mobile site
Samsung wanted to create a fun, entertaining way to explore the features of their new phone.